Author Archives: Lesley Marincola

Frugal Innovation – More Than Just Low Cost

Frugal innovation : Design for the developing world : Appropriate design : Design for the other 90% : Design for extreme affordability. You may have heard any number of different names to describe the same general concept: How do you create products and services tailored specifically to meet the needs of extremely low-income or “base of the pyramid” users? [...]

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Back from a Blogging Hiatus!

After a long hiatus from maintaining an updated blog (we’ve been busy, just not with our blog…), we’re back! Please check back often as we plan to bring more stories, Angaza developments, photos, and exciting news to the forefront! Also, please Like us on Facebook and Follow us on Twitter for even more regular notifications. [...]

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Angaza in the news!

The Silicon Valley Business Journal published an article on Angaza today: Check it out! http://sanjose.bizjournals.com/sanjose/stories/2010/09/13/smallb4.html

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John and Julia

Awesome day in King’ori! Where to start? We’d like to introduce you to two awesome individuals we met in the beautiful village of King’ori: John and Julia. We entered John’s house expecting to ask him our quick survey questions and be on our way to our next survey subject, but after asking him the question [...]

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Testing our lights in King’ori

Today we ventured out towards Moshi, east of Arusha, to a village called King’ori. Like many villages near the main roads, only the stores near the road had electricity and all the houses in the village away from the road did not. After getting the village leader’s permission to walk around the village and speak [...]

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Back to Ilkiding’a: Songoyo

Yesterday late afternoon and early evening, we got ahold of a local village leader we had met on our previous trip, Songoyo, and returned to Ilkiding’a with our prototypes.  Last trip, Songoyo was the first person we had an in-depth interview with, and he happily received us again this trip. … But much had changed.  [...]

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Back in Tanzania!

We are back in Tanzania for our second round of user testing and research, only 9 months since our last trip out here this past summer! This time, everything is very familiar and it was comforting to get off the plane and know where to go to find a taxi, be back in the same [...]

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Learning Swahili

At Angaza we have various levels of Swahili ability, from people just starting to learn to people almost ready to rap Bongo Flava. At our meetings we try to pick up a new word or phrase, so even the newest members of our team can act cool on the streets of Dar es Salaam. Yesterday’s Word [...]

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Learning from our counterparts in India

Being around the Stanford and Bay Area community gives us the chance to learn from entrepreneurs who tackle the same problems in the developing world that we’re facing.

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What is “Angaza”?

Angaza is Swahili for “illuminate.” Angaza Design seeks to bring better quality light to the developing world, starting in East Africa where Swahili evolved and moving beyond. “Better” light is what we enjoy every day in the Western world: clean, safe, bright light that shines whenever we flip a switch on the wall. We look [...]

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