Author Archives: Lesley Marincola
Frugal Innovation – More Than Just Low Cost
Frugal innovation : Design for the developing world : Appropriate design : Design for the other 90% : Design for extreme affordability. You may have heard any number of different names to describe the same general concept: How do you create products and services tailored specifically to meet the needs of extremely low-income or “base of the pyramid” users? [...]
Back from a Blogging Hiatus!
After a long hiatus from maintaining an updated blog (we’ve been busy, just not with our blog…), we’re back! Please check back often as we plan to bring more stories, Angaza developments, photos, and exciting news to the forefront! Also, please Like us on Facebook and Follow us on Twitter for even more regular notifications. [...]
Angaza in the news!
The Silicon Valley Business Journal published an article on Angaza today: Check it out! http://sanjose.bizjournals.com/sanjose/stories/2010/09/13/smallb4.html
John and Julia
Awesome day in King’ori! Where to start? We’d like to introduce you to two awesome individuals we met in the beautiful village of King’ori: John and Julia. We entered John’s house expecting to ask him our quick survey questions and be on our way to our next survey subject, but after asking him the question [...]
Testing our lights in King’ori
Today we ventured out towards Moshi, east of Arusha, to a village called King’ori. Like many villages near the main roads, only the stores near the road had electricity and all the houses in the village away from the road did not. After getting the village leader’s permission to walk around the village and speak [...]
Back to Ilkiding’a: Songoyo
Yesterday late afternoon and early evening, we got ahold of a local village leader we had met on our previous trip, Songoyo, and returned to Ilkiding’a with our prototypes. Last trip, Songoyo was the first person we had an in-depth interview with, and he happily received us again this trip. … But much had changed. [...]
Learning Swahili
At Angaza we have various levels of Swahili ability, from people just starting to learn to people almost ready to rap Bongo Flava. At our meetings we try to pick up a new word or phrase, so even the newest members of our team can act cool on the streets of Dar es Salaam. Yesterday’s Word [...]
Learning from our counterparts in India
Being around the Stanford and Bay Area community gives us the chance to learn from entrepreneurs who tackle the same problems in the developing world that we’re facing.



